With nail art and lacquer becoming more of a finishing accessory, more and more independent African-American brands have put their bid in for a slice of the $768 million pie. So where are the black owned nail polish companies?


With African-American women dominating consumption at a mind-blowing 80%, (WWD), more than any other race or group of women in the cosmetic industry in America, mainstream brands tend to neglect to speak to the African-American consumer.


Here are some F.U.B.U. (For Us By Us) brands to make all of your nail lacquer dreams come true. I’ve found everything you can possibly need from bold, sassy, dramatic, and dainty, to fun names that incorporates familiar lingo that we will make you kiki on the inside.

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Adore’her Nails

Adore'her Nails

A fun and flirty lacquer line created by former model turned nail lacaquer enthusiast, Devorne Love created Adore’her Nails to be eye-catching and affordable. Toxic free from formaldehyde  toluene, dibutyl, phthalate, and camphor this brand can be found at adorehernails.com



  1. Tiera Shanai
    January 7, 2015 / 12:33 pm

    I really enjoy the quality of Adore her nails! I purchased a few colors from this line at your PAMPERING MIXER last winter and I am still pleased with the results!!!! Thanks for shinning light on our young black talented artist! You rock!


  2. Janell Delaney
    January 7, 2015 / 1:16 pm

    Woman of color making nail colors! I love it! This is so inspiring and such great knowledge! Thank you for the useful information, I will be sure to pass it along.

  3. Kellie
    January 8, 2015 / 12:07 am

    I am wondering if these brands are professional salon sales only and of so how do I contact the wholesaler.

    • Ramona Jones
      January 8, 2015 / 8:29 am

      Hi Kellie! You can purchase from any of these brands directly from their websites. Ginger + Liz lacquers you can purchase from their site and also at Ulta stores and Ulta.com. If you’re interested in purchasing wholesale, perhaps you can reach out to them directly. Mention that you found them here! 🙂 xoRJ

  4. January 8, 2015 / 1:04 pm

    This is AWESOME! I would also like to point out another nail polish line owned/founded by a black entrepreneur TreNique Nail Lacquer ! Keep An Eye on This Brand! http://www.treniquebeauty.com

    • Ramona Jones
      January 8, 2015 / 1:37 pm

      Thanks Keisha! We will totally look into them! xoRJ

  5. TimiA
    January 8, 2015 / 4:23 pm


  6. January 12, 2015 / 9:37 pm

    This was an amazing bit of information! Thank you for opening my eyes to these brands!

  7. Dee
    January 23, 2015 / 1:41 am

    I LOVE this post. More reasons to shop 🙂 Have you guys heard of MischoBeauty? She’s another black-owned nail lacquer companu and hers are also erring on the side of non-toxic 🙂

    • January 23, 2015 / 1:10 pm

      Thanks for the tip Dee! I know & love Kitiya, completely forgot 🙁 . But nothing an edit button can’t fix! 🙂

  8. Diane
    February 13, 2015 / 8:58 pm

    There is also another HOT HOT brand @ http://www.osodollish.com……. It was recently featured on The Fashion Trending show Deco Drive,it has captured the heart of many nail boutiques and spas….. Def worth checking out…..

  9. July 29, 2015 / 2:17 am

    Great read! I will have a nail polish line coming out this year. This article was such a motivation booster.

  10. September 26, 2015 / 12:19 pm

    Absolutely love this article very informative. Certainly check out Blu Ink Nail Lacquer. They have an amazing color Palette and story that goes along with their colors.

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