If you’re on your blogger game then you’ve already read my last blog post about the beauty bloggers who were selected to create a collection for MAC Cosmetics. At first glance when I saw the collection even I admitted that it didn’t appear cohesive. I have not seen this collection in person nor have any tutorials been published yet, so it’s just my opinion from the ONE image that was released.This is not to say I wasn’t madly in love with the idea of these beauty bloggers creating these products. And I’m not just saying this because I am a blogger. The blogging community is taking over and it would be idiotic of any brand not to take advantage of this wave. And by brand I mean anyone with a business or talent!
Now, if you’re a makeup artist (talented or otherwise) you may feel a little green about this opportunity. Understandably. Perhaps! Here’s where I insert a Twitter beef. Just in case you have never witnessed a “Twitter Beef” all the celebrities are doing it now, lol. It’s just an online fight so to say. Most twitter beefs I ignore but this one I’ve got an opinion on!
See a few of the tweets that I can agree with, a few that I give a huge o_O to, and ones that are just totally hilarious. (Thank God I am a smart cookie because one of the makeup artists changed their twitter handle and made their page private – power of favoriting a tweet for later!)
SMH, I can see some of the makeup artists’ points as valid. Perhaps to save face (no pun intended) MAC Cosmetics should have had bloggers collaborate with more established makeup artists to create these products. My response – that would just defeat the purpose and a budget! If you have those established artists what do you need bloggers for? Or was that her point? Sure there’s tons of makeup artists more than capable of having their own product line. But brands aren’t and shouldn’t be focused on just talent. Beyond anything else MAC is a brand competing with millions of others in the beauty industry. All fighting for the attention of one individual – the consumer. A consumer is that is sick and tired of brands shoving over priced products into their bags. Consumers have now begun to trust the word of a beauty blogger.
Beauty bloggers who stay up into the wee hours of the AM finding the right words to convey how a product made their skin feel, or how hard it was to do makeup application with a certain brand’s brush, or more importantly (or annoyingly) editing those beauty tutorials. Because of all of those personal efforts beauty bloggers put into their blogs, consumers (readers) have grown to know and trust these bloggers with their faces. So why wouldn’t MAC hire these bloggers to create a new collection. It’s simply genius marketing. I have tons of readers, you have product to be sold = let’s make money!!
My suggestion for those makeup artists – START A BEAUTY BLOG!
In light of all this foolery it reminds me of a post from LoveBrownSugar.com. Christina sums up our competitive nature beautifully and gives us a few tips on uplifting each other!
Chime in and let me know your thoughts!