Boy oh boy it’s been a crazy week in Fashion. First Tom Ford says American’s are too fat but the Chinese are ok, Jennifer Lopez was scrutinized for her recent Emilio Pucci choice, and now TopShop is under fire for their recent summer sale advertisement.
Codie Young is the size zero model causing all the fuss. The image has since been replaced with another image of Young (below) but styled with layers giving the impression of a larger figure. But in the beginning TopShop was singing a different tune …
In Statement issued to Daily Mail:
“Topshop is confident that Codie is a healthy young woman and we do not feel it necessary to remove her from our imagery based on your feature,” said publicity head Andrew Leahy.
I blame photoshop for this fashion commotion. TopShop says “the angle this image has been shot at may accentuate Codie’s proportions making her head look bigger and neck longer in proportion to her body”. TopShop also claims that the model is wearing a size 10 (a U.S. size 6). Really, but she’s a size 0 right?
Poor Codie was pretty upset with all the eating disorder critics attacking her and the TopShop ad. She took to her blog to sound off. “My entire childhood I was called anorexic and people would ask if I was bulimic. And it was really hard sometimes for me to deal with as I have always been this way,” she blogged.
Helen Davis, an eating disorder activist, thinks that “Topshop needs to take some responsibility and use healthy models” and that “images like this are affecting young girls more than ever before.” I agree. I wonder when the advertising world will realize that the double negative is a small percentage of shoppers. I totally understand that I will probably never shop at some stores but what about our less confident young women. Young women who struggle with acceptance every day.
I mean I remember high school and it wasn’t always filled fun football games and amazing lunch dates with your besties. The fat girl was never crowned the prom queen or the homecoming queen. She wasn’t the girl that guys were checking for (i.e. dating). She was never the popular girl, she was just the girl that made everyone laugh. But in life shouldn’t we be able to create a happy ‘skinny vs fat’ place. Does it always have to be the skinny box and then the fat box?
Q: How does this ad make you feel? Or could you really care less about what size model is used? Chime in below.