#CocoaSwatches: For Colored Girls Who Considered Buying Makeup

Makeup for women of color

Hey beauties, it’s your girl Maui!


I know that most of my pretty brown thangs can relate to the struggle of finding the right color makeup. You would think that it’s 1916 instead of 2016 the way these cosmetics companies exclude women of color in their marketing (don’t get me started on that). This lack of diversity is the reason that nearly every one of us has some sort of makeup in our possession that we have absolutely no use for. Purchasing online is easy, but if you’re trying to cop that new new, just know that you’re playing Russian roulette; you might get away and you might get shot down.

In my case, I buy A LOT of lipstick and my issue is that things seem so promising online, or in the magazine, but when she (yeah, I said she… don’t you name your lippies) arrives, ole girl is all the way wrong. Most times, I end up blending colors or just giving them to a friend (let me not lie, I blend… who gives away lipstick).

Since there is no telling when these brands will get the picture and start including more women of color, a little #BlackGirlMagic had to be sprinkled on the situation. And in true strong black woman fashion, Ofunne Amaka saw a void and filled it by creating  Cocoa Swatches.

I’m so happy to FINALLY release this news!! #CocoaSwatches is officially available in mobile app form with many added perks!!! DISCOVER new and old makeup products through the CS swatch and review system. LEARN makeup tips and tricks from makeup experts we love, who have paved the way in creating great content for underrepresented complexions. COMPARE and contrast similarly marketed products and find the best one for you. SEARCH through Instagram posts as well as new swatches in app. You’ll never have to endlessly scroll down your IG feed again! The Cocoa Swatches app is the makeup bestie you can carry in your pocket. It will help you make informed makeup purchases and let you in on whats really good with the makeup industry. The best part is , the app is free and available on iPhone, iPad, and Android devices! (Edit, there’s some issues with Android; will be fixed soon! ) Hope you guys love it! ❤️❤️ Just search for Cocoa Swatches in the App Store!! #CocoaSwatches #wakeupandmakeup #makeup #MakeupInspo #makeuplover #darkskinmakeup #makeupfordarkskin #beauty #beautyblogger #makeupporn #makeuptutorials #trendmood #makeupinspiration #melanin

A video posted by @cocoaswatches on

Cocoa Swatches is an app that shows how makeup swatches look against dark skin. Ofunne explained during an interview with Blackgirllonghair.com that the app came to life due to the lack of diversity. She stated that, “When I started the Instagram page, I just wanted to see makeup products swatches on someone who looked like me. Soon enough Cocoa Swatches was born. It has now become much more than just your average Instagram page.”

Cocoa Swatches

Ofunne describes the app as, “the makeup bestie you can carry in your pocket.” While Ofunne is hopeful that one day she will be able to partner with brands, for now she is happy to have the support of several beauty influencers.

Ofunne Amaka curator of Cocoa Swatches

The app is available now on Apple and will be coming to Android devices soon. Of course, I already downloaded it and it seems pretty cool. I look forward to seeing more updates and I applaud Ofunne for being a girl boss and getting it done.

Cocoa Swatches

What do you beauties think? Do you have the app? Will you use it? Chime in ladies!



  1. March 3, 2016 / 3:36 pm

    This title! <3 I just re-read that choreopoem last week.

  2. March 3, 2016 / 8:17 pm

    This is some serious #blackgirlmagic! Will most definitely check out Cocoa Swatches as soon as I hit “post comment.”

  3. March 14, 2016 / 10:57 am

    I can’t wait to try this out once it comes to Android!

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