Hey beauties, Tarah here!
Madam CJ Walker is making history yet again, ladies! Right in time for Women’s History Month, the billionaire boss lady is still showing us young entrepreneurs how it’s done – decades later!
Today, Sundial Brands, a major manufacturer “renowned for its innovative use of high-quality, culturally authentic natural ingredients,” declared its very first esteemed haircare launch – Madam C.J. Walker Beauty Culture, exclusively in Sephora stores and on Sephora.com on March 4, 2016.
You hear that, ladies? Just enough time to get yourself ready and purchase the goods!
No matter your hair type, you’ll be taken care of. Madam C.J. Walker Beauty Culture‘s product solutions includes brand new formulations made with top-quality natural ingredients, inspiring women to be unapologetically bold of their distinct beauty. The collection is specified to restore all hair types.
“Madam C.J. Walker was the first person to devise and scale a business model that addressed the haircare and beauty needs of women of color, while also challenging the myopic ideals of the beauty industry at that time,” said Richelieu Dennis, CEO of Sundial Brands. “In partnering with Sephora, this launch represents another step forward in our rich history and continues Madam C.J. Walkers’ legacy to help every woman feel confident to embark on the life she desires. It’s also a dream come true not just for us, but for the millions of women who have been touched by the legacy of Madam C.J. Walker and the millions more who will be inspired to reach their own levels of greatness by hearing her story. We aim to give this brand back to the world in the elevated, iconic manner deserving of a woman who defied the limitations of her time and accomplished what no American woman had done before – in haircare, beauty or business. That spirit of audacity, inspiration, empowerment and ingenuity still lives in women today and is reflected in every part of this brand.”
The line is comprised of four collections (three styling and one treatment) that covers “the cleansing, treatment and styling needs of all hair textures.” The styling collections are created with several oils that assist in nourishing, conditioning, detangling, and sealing in the moisture. These include Brassica Seed & Shea Oils Collection (Smoothing/Style-Extending), Coconut & Moringa Oils Collection (Frizz Fighting/Humidity-Blocking) and Jamaican Black Castor & Murumuru Oils Collection (Curl-Defining/Moisture-Sealing).
As for the treatment, the Dream Come True Collection (Scalp & Strand Nourishing) can be applied “for treatment and conditioning boosts and refreshes in between full washes, as well as blended for more personalization according to hair needs.”
But wait, there’s more!
With the new collections brings about two beauty breakthroughs: the Dual Encapsulation Oil Technology, which “infuses hair with two natural oils – one reparative, the other, style-enhancing – delivering nourishment exactly where hair needs it most.” The other is the Natural Silicone Alternative, which is “Brassica Seed Oil’s excellent antioxidant profile [that] results in a natural shine, smoothness and silky softness without the potential for buildup.”
I’m all here for this launch – are you excited? If so make sure you share this post.