I was hoping to have some exciting news about me hosting an event with the LOFT for their grand opening in Pikesville (MD) BUT the folks over there decided not to have a press walkthrough.
Obviously I’m a little bummed but I am still excited that the brand is introducing it’s first new concept store in Maryland at The Festival at Woodholme (right next to Trader Joes in Pikesville).
Interestingly enough, I think the design of the store will prove to be a unique shopping experience. The LOFT’s style closet design leads into the fitting rooms and “contains the must-have pieces for the season”.
Our client relies on us to be her trusted personal stylist. We’ve redesigned our store concept to deliver a personalized store experience to her.” — Joan Ciancaglini, SVP of LOFT stores.
Beyond what amazingness the store may hold, their Summer 2012 look book is to swoon for. Check out a few of my fav looks that I think just might make it into my style diary posts. I’m gonna try and get some pics/vid of the new store. Wish me luck.
UPDATE: 40% off .. I will see you there right?