When I clicked the play icon for this Lanvin Fall campaign video I was really just expecting some pretty gorge fashions. The norm from Lanvin. I’ve been a fan of this brand for a while. But this video … way too cute. I can only imagine the fun these models had while shooting the video and I am even more curious to know how many takes it took to capture them all with straight faces while dancing to Pitbull. The designer making a cameo at the end is of course amazeballs.
It does have me thinking of how much fashion and music intertwine and an even a bigger thought of how much Hip Hop influences fashion.
The video has so much personality that you almost loose focus on the garments they are obviously promoting. I watched the video 3 times. Kudos to Alber and team for an amazing Fall collection campaign.
NOW if they would only decide to carry this at H&M (and in plus) too! Le sigh!
Q: It’s clear that I am in love with this video, and of course Pitbull is a pro at getting the ladies to dance! What do YOU think of this video campaign.