With nail art and lacquer becoming more of a finishing accessory, more and more independent African-American brands have put their bid in for a slice of the $768 million pie.
With African-American women dominating consumption at a mind-blowing 80%, (WWD), more than any other race or group of women in the cosmetic industry in America, mainstream brands tend to neglect to speak to the African-American consumer.
Here are some F.U.B.U. (For Us By Us) brands to make all of your nail lacquer dreams come true. I’ve found everything you can possibly need from bold, sassy, dramatic, and dainty, to fun names that incorporates familiar lingo that we will make you kiki on the inside.